MADISON AVENUE

Music by Gary Cherpakov & Robert Moehl

Lyrics by Gary Cherpakov & Paul Streitz

Book by Paul Streitz

Lone Star Theatre - Off-Broadway 29 December, 1992 (48 perfs)

Synopsis

Madison Avenue is an advertising agency and the plot of this musical is centred around obtaining and maintaining the account for Leonard's Lemonade. The cast of characters show what it's really like in the insane world of advertising. The Women on the Move are the executive females on their way up the ladder. Alice O'Connor is the sweet ingenue entering the Madison Avenue madness. Bruce Singer is the would-be-writer, just doing time as a copy-writer on the Avenue until he sells his first script. J. Quinby IV is the slightly stuffy, well-established executive. His secretary, Honeydew Plushbottom is from Bay Ridge; she sports baubles and jewels all over her body, along with two-inch, brightly painted fingernails. We meet the Media Rep, the Marketing Researcher and and the video director, all of them dedicated to obtaining this new advertising account.

Musical Numbers:

All A Matter of Strategy
Client Service
It's Not A Commercial, It's Art
L.A. Freeway
Leonardo's Lemonade
The Look
Madison Avenue
Office Romance
Residuals
Something For Me
Squeeze, Squeeze, Squeeze
Thirty Seconds
Typical American Consumer
Upper East Side Blues
A Woman At Home
Women On the Move